Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Customers’ Belief"

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    • Purchase intention on cars among Malaysian in the central region of Malaysia 

      Wan Mashumi, Wan Mustafa; Muhammad Asyraf, Mohd Kassim; Muhammad Safizal, Abdullah; Nurshahirah, Salehuddin; Aidil, Hanafi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      Profits are necessary for the survival of every business in the world. However, it may be difficult if the company is unable to attract new customers or meet their demands, particularly in a competitive market dominated ...