Purchase intention on cars among Malaysian in the central region of Malaysia
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Date
2022-10Author
Wan Mashumi, Wan Mustafa
Muhammad Asyraf, Mohd Kassim
Muhammad Safizal, Abdullah
Nurshahirah, Salehuddin
Aidil, Hanafi
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Profits are necessary for the survival of every business in the world. However, it may
be difficult if the company is unable to attract new customers or meet their demands,
particularly in a competitive market dominated by vehicle businesses that may rely
on monthly sales to survive. Therefore, it is vital to determine the elements that
influence vehicle transportation purchase intention. To this end, this study utilised a
quantitative approach and questionnaires were sent to residents in Malaysia's central
region. Successfully gathered 381 questionnaires, which were distributed to the
respondents. Analyses were performed using Statistical Package for the Social
Sciences (SPSS) software and Smart Partial Least Square (PLS) software.
Demographic analysis was executed by using SPSS and Smart PLS to test the
measurement and structural model. Various variables were analysed, including
customers’ belief, product quality, brand information, and customers’ perception, that
might influence purchase intention. According to the study's findings, customers’
beliefs, brand information, and customers’ perception had a substantial positive
relationship with purchase intention. Explanation of the current research offers
substantial theoretical and practical value and ideas for increasing vehicle company
clients and sales.