The International Journal of Business and Technopreneurship (IJBT) is launched with its first issue in February 2011. IJBT is dedicated to increasing the depth of the subject across business disciplines with the ultimate aim of expanding knowledge of the subject. The IJBT is a quarterly peer-reviewed journal (ISSN 2231-7090) published by the School of Business Innovation and Technopreneurship of Universiti Malaysia Perlis (UniMAP). The journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence, and will publish original articles in basic and applied research, Case studies, Critical reviews, surveys, opinions, commentaries and essays.

Recent Submissions

  • Consumers’ religio-spiritual insights in Ramadhan advertisements 

    Junaid, Ansari; Ummi Naiemah, Saraih; Adi Anuar, Azmin; Muhammad Sufyan, Ramish (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    Consumers get irritated and distracted while watching the Ramadan TV commercials due to the non-availability of the consumers’ religio-spiritual insights and this irritation can sometimes create a negative brand image. ...
  • The impact of forensic accounting technique and effective internal control on creative accounting 

    Zardasht Abubaker Qader, Barzinji; Wan Sallha, Yusoff; Mohd Sofian, Mohammad Rosbi; Mohd Fairuz, Md Salleh (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    This article aims to study the impact of forensic accounting techniques and effective internal control activities (creative accounting) and the necessary expertise for forensic accountants in diagnosing these creative ...
  • The Influence of Forensic Accounting Competence and Independent Audit Committee on Anti-Fraud in Firm Performance 

    Zardasht Abubaker Qader, Barzinji; Wan Sallha, Yusoff; Mohd Sofian, Mohammad Rosbi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    Anti-fraud is a special field in identifying, diagnosing and treating fraud, and entails the gathering, management, investigation, and utilisation of business data. This research investigated the effect of both the forensic ...
  • Servant leadership philosophy and practice: development of training activities to implement servant leadership in organisations 

    Muhammad Azeem, Qureshi; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    Research on servant leadership in the past few years has covered several theoretical and practical aspects. The growing literature on servant leadership supports its positive impact on individuals and organisations. However, ...
  • The relationship between attitude toward behaviour, subjective norm, perceived control behaviour on entrepreneurship intention: an empirical study on Indonesia SME owners 

    Fakhri, Rabialdy; Siti Balkis, Mohamed Ibrahim; Hilmah Zuryani (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    COVID-19 pandemic has brought tremendous effects on socio economy at worldwide. Many has loss their job and was struggle to survive thus entrepreneurship became a great opportunity that open widely for most people to survive ...
  • The Influences of Work-Life Balance, Personality and Emotional Intelligence on Women Leadership Behaviour among the Malaysian Engineers 

    Hanim, Hamdan; Ummi Naiemah, Saraih; Amena, Sibghatullah (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    Nowadays, there are now more women on the management team. In the past, only men could participate in certain roles, board meetings, and decision making. However, the number of women in leadership positions remains low, ...
  • Factors affecting gender equality among societies in Karachi, Pakistan: a mediation and moderation analyses 

    Amena, Sibghatullah; Ummi Naiemah, Saraih; Hanim, Hamdan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    The goal of this study is to build to investigate the elements that influence gender equality in Karachi Societies. Karachi is one of Pakistan's largest cities, a developing country in South East Asia. When it comes to ...
  • Shopping guarantee and customer e-loyalty: a case study of the Shopee guarantee 

    Iffah Masita; Anessa Raihana, Kamsul; Aina Najihah, Aidil; Suhaila, Abdul Hanan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    In order to maintain their advantage in the market, the vast majority of businesses now sell their products digitally. Customers' shopping habits have been affected, which has had a ripple effect on the retail landscape ...
  • Rectifying the disciplinary case on employees absenteeism in manufacturing companies 

    Mohd Fitri, Mansor; Noor Athira, Osman; Noor Hidayah, Abu; Muhammad Asyraf, Mohd Kassim; Mohammad Harith, Amlus (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    Absenteeism is defined as an employee failing to report for duty and being present at work without permission from the employer or a reasonable excuse for such an absence. It can be considered as one of the critical ...
  • Impact of Meme advertising on brand equity 

    Muhammad Sufyan, Ramish; Ummi Naiemah, Saraih; Julinawati, Suanda; Junaid, Ansari (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
    This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a ...
  • The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian 

    Zahayu, Md Yusof; Krudharshaini, Nagapan; Sofia, Amir; Nazifa, Nasir; Wan Muhammad Zulhafizsyam (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    Malaysia's internet connectivity has significantly increased over the last decade, boosting competitiveness and supporting economic growth. The number of Internet Service Providers (ISPs) has been steadily expanding, and ...
  • Revisiting human resource roles in Malaysian public hospitals 

    Mas Idayu, Saidi; Mohamed Ayyub, Hassan; Nur Syafiqah, A. Rahim; Ruzanna, Shahrin; Yusma Fariza, Yasin (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    Line managers play a significant role in the development of their subordinates. In regard to this matter, it is essential for nursing line managers (NLMs) to play pertinent roles as human resource (HR) in Malaysian healthcare ...
  • Moderating effect of liquidity risk on the organisational culture, working capital management andinnovation towards firm performance 

    Gulkiz, Kurban; Hussen, Nasir (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    This study aims to investigate the impact of organisational culture, working capital management, innovation performance with the moderating effect of liquidity risk towards SME firm performance. In order to test the ...
  • Perception of Intellectual Capital and Financial Innovation on SME food industry performance in Malaysia 

    Shreen Almas, Mohamed Buhary; Hussen, Nasir (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    This study aims to examine the moderating role of Financial Innovation (FI) on Intellectual Capital (IC) to measure the business performance of SMEs food industry. IC is implemented in SME firms to enhance business performance ...
  • Does agent banking services delivery channel increase customer perceptions? evidence from Bangladesh during COVID-19 

    A. M., Shahabuddin; Md Rizwan, Hassan; Md Shahnur Azad Chowdhury; Mohammad Nazmul Hoque; Syed Md Hasib Ahsan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    The study identifies the impact of agent banking on customer perceptions during COVID-19. Data have been collected from five banks in Bangladesh through a survey questionnaire. Data were collected from 240 users with an ...
  • Employee’s perception towards Manager’s Big Five Personality in developing a coaching culture 

    Nur Syafiqah, A. Rahim; Irza Hanie, Abu Samah; Mas Idayu; Mohamed Ayyub Hassan; Ana Haziqah, A. Rashid (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    The big five personality traits consist of five personalities which are agreeableness, neuroticism, openness to experience, extraversion and conscientiousness. This Big Five Personality is needed to develop a coaching ...
  • Application of principles and moral values of Islamic economics in Islamic Business 

    Muhamad Husni, Hasbulah; Muhammad Hafiz, Hassan; Mohd Faizuddin, Muhammad Zuki (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    Moral values, ethics, and Islamic ethics (akhlak) are fundamental elements in daily life. It is a behaviour that controls an individual’s business activities. For the Muslim business people, the demand for applying moral ...
  • A study on brand loyalty for cosmetic products among female customers in Belagavi City 

    Jewargi, Varun; Veerendrakumar M. Narasalagi; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
    This paper delivers a fruitful knowledge on the domain of brand loyalty for cosmetic products among female customers in Belagavi City, India. In detail, this paper aims to examine several factors that affecting the purchase ...
  • The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students 

    J.L. Goo; U.N. Saraih; H.J. Jaafar; M.Y. Bibi Noraini; W.S. Yusoff; M.S. Ramish (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
    An unethical brand of marketing is a type of marketing strategy that distorts or exaggerates the truth of products offer, closely followed by using unrealistic, altered images or unverified claims to confuse and mislead ...
  • Online consumer’s behavior on product review and the likelihood of them being fraud victims 

    Wan Nurazim Ezzati, Wan Abdul Rahim; Amrizah, Kamaluddin (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
    This study is driven by the rising numbers of Malaysian online consumers being fraud victims. This phenomenon is speculated to grow if there is no action taken in minimizing it. The purpose of this study is to examine the ...

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