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Impact of Meme advertising on brand equity
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
This study has inspected the design of the meme advertising on brand equity among
the population of Pakistan and dug into how meme advertising can influence the
brand among the target population and if they create a ...
Consumers’ religio-spiritual insights in Ramadhan advertisements
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
Consumers get irritated and distracted while watching the Ramadan TV
commercials due to the non-availability of the consumers’ religio-spiritual insights
and this irritation can sometimes create a negative brand image. ...