Now showing items 1-20 of 46

    • The challenges faced in it outsourcing: a quantitative study of MSC companies in Selangor of Malaysia 

      Ojukwu, Chukwuemeka Joshua; Mason, Cordelia; Orole, Felix Akinwumi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2015)
      Information Technology Outsourcing is embraced by Malaysian government and the world for the objectives of becoming information developed societies. Therefore, it is important to investigate the challenges faced by IT ...
    • The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students 

      J.L. Goo; U.N. Saraih; H.J. Jaafar; M.Y. Bibi Noraini; W.S. Yusoff; M.S. Ramish (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
      An unethical brand of marketing is a type of marketing strategy that distorts or exaggerates the truth of products offer, closely followed by using unrealistic, altered images or unverified claims to confuse and mislead ...
    • Mediating effect of Financial Reporting Act 2015 on financial reporting quality in Bangladesh 

      Mohammad Rokibul Kabir; Fahmida Akhter; Ali Abrar Sadaf (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
      Using a structured questionnaire survey with the chartered accountants in Bangladesh, this study evaluates the mediating effect of the Financial Reporting Act (FRA) 2015 on financial reporting quality (FRQ). We proposed a ...
    • Online consumer’s behavior on product review and the likelihood of them being fraud victims 

      Wan Nurazim Ezzati, Wan Abdul Rahim; Amrizah, Kamaluddin (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
      This study is driven by the rising numbers of Malaysian online consumers being fraud victims. This phenomenon is speculated to grow if there is no action taken in minimizing it. The purpose of this study is to examine the ...
    • Exploring digital parenting awareness during Covid-19 pandemic through online teaching and learning from home 

      Noormaizatul Akmar, Ishak; Syed Zulkarnain, Syed Idrus; Ummi Naiemah, Saraih; Mohd Fisol, Osman; Prasetiyo, Wibowo Heru; Obby Taufik Hidayat; Firas Tayseer Mohammad Ayasrah (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
      There is concerned that the students’ knowledge and skills are not par as those who experience normal education before COVID-19 pandemic. Digital parents ought to participate in their children’s new normal learning method ...
    • Determinant of Malaysia cooperative performance: a dynamic estimation 

      Zelhuda, Shamsuddin; Tengku Maaidah, Tengku Abdul Razak; Wan Sallha, Yusoff; Aimi, Anuar (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
      This study investigates factors affecting financial performance, using evidence from cooperatives in Malaysia. This study employs a Pooled Regression Model (OLS), Random Effect Model (REM), Fixed Effect Model (FEM), and ...
    • A study on brand loyalty for cosmetic products among female customers in Belagavi City 

      Jewargi, Varun; Veerendrakumar M. Narasalagi; Ummi Naiemah, Saraih (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      This paper delivers a fruitful knowledge on the domain of brand loyalty for cosmetic products among female customers in Belagavi City, India. In detail, this paper aims to examine several factors that affecting the purchase ...
    • Application of principles and moral values of Islamic economics in Islamic Business 

      Muhamad Husni, Hasbulah; Muhammad Hafiz, Hassan; Mohd Faizuddin, Muhammad Zuki (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      Moral values, ethics, and Islamic ethics (akhlak) are fundamental elements in daily life. It is a behaviour that controls an individual’s business activities. For the Muslim business people, the demand for applying moral ...
    • The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian 

      Zahayu, Md Yusof; Krudharshaini, Nagapan; Sofia, Amir; Nazifa, Nasir; Wan Muhammad Zulhafizsyam (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      Malaysia's internet connectivity has significantly increased over the last decade, boosting competitiveness and supporting economic growth. The number of Internet Service Providers (ISPs) has been steadily expanding, and ...
    • Revisiting human resource roles in Malaysian public hospitals 

      Mas Idayu, Saidi; Mohamed Ayyub, Hassan; Nur Syafiqah, A. Rahim; Ruzanna, Shahrin; Yusma Fariza, Yasin (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      Line managers play a significant role in the development of their subordinates. In regard to this matter, it is essential for nursing line managers (NLMs) to play pertinent roles as human resource (HR) in Malaysian healthcare ...
    • Moderating effect of liquidity risk on the organisational culture, working capital management andinnovation towards firm performance 

      Gulkiz, Kurban; Hussen, Nasir (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      This study aims to investigate the impact of organisational culture, working capital management, innovation performance with the moderating effect of liquidity risk towards SME firm performance. In order to test the ...
    • Employee’s perception towards Manager’s Big Five Personality in developing a coaching culture 

      Nur Syafiqah, A. Rahim; Irza Hanie, Abu Samah; Mas Idayu; Mohamed Ayyub Hassan; Ana Haziqah, A. Rashid (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      The big five personality traits consist of five personalities which are agreeableness, neuroticism, openness to experience, extraversion and conscientiousness. This Big Five Personality is needed to develop a coaching ...
    • Does agent banking services delivery channel increase customer perceptions? evidence from Bangladesh during COVID-19 

      A. M., Shahabuddin; Md Rizwan, Hassan; Md Shahnur Azad Chowdhury; Mohammad Nazmul Hoque; Syed Md Hasib Ahsan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      The study identifies the impact of agent banking on customer perceptions during COVID-19. Data have been collected from five banks in Bangladesh through a survey questionnaire. Data were collected from 240 users with an ...
    • Perception of Intellectual Capital and Financial Innovation on SME food industry performance in Malaysia 

      Shreen Almas, Mohamed Buhary; Hussen, Nasir (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
      This study aims to examine the moderating role of Financial Innovation (FI) on Intellectual Capital (IC) to measure the business performance of SMEs food industry. IC is implemented in SME firms to enhance business performance ...
    • Factors affecting gender equality among societies in Karachi, Pakistan: a mediation and moderation analyses 

      Amena, Sibghatullah; Ummi Naiemah, Saraih; Hanim, Hamdan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      The goal of this study is to build to investigate the elements that influence gender equality in Karachi Societies. Karachi is one of Pakistan's largest cities, a developing country in South East Asia. When it comes to ...
    • Rectifying the disciplinary case on employees absenteeism in manufacturing companies 

      Mohd Fitri, Mansor; Noor Athira, Osman; Noor Hidayah, Abu; Muhammad Asyraf, Mohd Kassim; Mohammad Harith, Amlus (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      Absenteeism is defined as an employee failing to report for duty and being present at work without permission from the employer or a reasonable excuse for such an absence. It can be considered as one of the critical ...
    • Shopping guarantee and customer e-loyalty: a case study of the Shopee guarantee 

      Iffah Masita; Anessa Raihana, Kamsul; Aina Najihah, Aidil; Suhaila, Abdul Hanan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      In order to maintain their advantage in the market, the vast majority of businesses now sell their products digitally. Customers' shopping habits have been affected, which has had a ripple effect on the retail landscape ...
    • Impact of Meme advertising on brand equity 

      Muhammad Sufyan, Ramish; Ummi Naiemah, Saraih; Julinawati, Suanda; Junaid, Ansari (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a ...
    • The relationship between attitude toward behaviour, subjective norm, perceived control behaviour on entrepreneurship intention: an empirical study on Indonesia SME owners 

      Fakhri, Rabialdy; Siti Balkis, Mohamed Ibrahim; Hilmah Zuryani (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      COVID-19 pandemic has brought tremendous effects on socio economy at worldwide. Many has loss their job and was struggle to survive thus entrepreneurship became a great opportunity that open widely for most people to survive ...
    • The Influence of Forensic Accounting Competence and Independent Audit Committee on Anti-Fraud in Firm Performance 

      Zardasht Abubaker Qader, Barzinji; Wan Sallha, Yusoff; Mohd Sofian, Mohammad Rosbi (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      Anti-fraud is a special field in identifying, diagnosing and treating fraud, and entails the gathering, management, investigation, and utilisation of business data. This research investigated the effect of both the forensic ...