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Impact of Indigenous Culture on Tourists Satisfaction and Loyalty: Studying Bandarban Sadar as Potential Destination
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-06)
The purpose of this article empirically investigates whether any significant impact of
indigenous culture affects the tourists satisfaction which ultimately leads to tourist loyalty at
Bandarban Sadar considered as a ...