Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Online buying intention"
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Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-06)In the current era, traditional marketing streams are just a small segment of the varied approaches used to market products. The increasing focus on social media shaped state-of-the-art advertising and shifted the way ...