Browsing International Journal of Business and Technopreneurship (IJBT) by Author "sabakun.naher@bup.edu.bd"
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Factors influencing on consumers’ fast-food consumption preferences: an empirical study on Facebook users in Dhaka City, Bangladesh
Sabakun Naher Shetu (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)The growing usage of Facebook and Facebook users in Dhaka city Bangladesh provides an insightful impact on changing fast-food consumption preferences. This research focuses on influential factors of fast-food consumption ...