Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Tunku Salha, Tunku Ahmad"
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Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
Ku Amir, Ku Daud; Tunku Salha, Tunku Ahmad; Mohd Zukime, Mat Junoh (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)This article illuminates the effects of general takaful product pricing on the purchasing behaviour among Muslim’s customers. This article also shed light on the moderating effect of religious orientation to bridge the ... -
A preliminary study of factors influencing the intention to adopt islamic financing facilities among Halal-Certified companies in Malaysia
Mohd Zukime, Mat Junoh; Tunku Salha, Tunku Ahmad; Md. Aminul Islam (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-06)Halal business and Islamic finance adhere to the same fundamental principles and core beliefs. However, there is a divergence between these two industries, particularly in Malaysia, where the utilisation and adoption ...