Wong, Yong Hong; Faziha, Abd. Malek; Tengku Mohd. Khairal, Abdullah; Syahputra, Syahputra; Suriani, Sukri (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
In today’s competitive market, a product’s packaging plays a crucial part in attracting
customers to purchase a certain product. There was an increase in the amount of
competition between different packaged products. ...