Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Ku Amir, Ku Daud"
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Moderating effect of religious orientation on general Takaful product pricing and muslim customers purchasing behaviour
Ku Amir, Ku Daud; Tunku Salha, Tunku Ahmad; Mohd Zukime, Mat Junoh (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)This article illuminates the effects of general takaful product pricing on the purchasing behaviour among Muslim’s customers. This article also shed light on the moderating effect of religious orientation to bridge the ...