Competitive strategy and firm performance: a review of literature
Md, Shamimul Azim
Haim Hilman, Abdullah
Abdullahi Hassan, Gorondutse
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Firms in the manufacturing sectors are facing the most inevitable challenge to decide whether products to make through internal effort, or solicit from outside independent suppliers with a high degree of economies-of-scale to enhance efficiency and productivity. Efficiency and productivity thru reducing costs, maintain high quality, flexibility, improved delivery dependability, and prompt quick response enable a manufacturing firm to achieve competitiveness and performance. To achieve competitive advantage previous researches used two typologies: cost-leadership strategy and differentiation strategy. Align with the previous researches this study has reviewed previous literature on costleadership strategy and differentiation strategy to achieve firm performance. Based on the Resource Based View (RBV) this study has developed a conceptual framework to enhance manufacturing firm performance through competitive strategy.