Browsing UniMAP Press by Author "Zuraidah, Mohd Zain"

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    • Measuring Up (Or Down?) : How the Best of Intentions Lead to Undesirable Consequences 

      Zuraidah, Mohd Zain (Penerbit UniMAP, 2012)
      The act of measuring and the use of good data to represent the standing of otherwise abstract positions are important. Quality gurus use them in their deliberations regarding what constituted ‘quality’ and what did not. ...

    • Quality and Management Planning Tools 

      Mohd Mustafa Al Bakri, Abdullah; Zuraidah, Mohd Zain; Norazian, Mohamed Nor; Khairel Rafezi, Ahmad (Penerbit UniMAP, 2008)
      There are numerous definition of quality. Even the most popular quality gurus have different definitions of quality. However the definitions have underlying common grounds that embody the discipline of Quality Studies. ...