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Towards Achieving the Success in Communication Campaign: A Study on Marks and Spencer
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
Marks and Spencer (M&S) suffered from losing its customers’ trust and
confidence which substantiated significant decline in sales since the beginning
of this century, especially in 2004. But M&S developed a new ...