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Factors Leading to Market Segmentation of Fashion House Business based on Customer Behavior: Evidence from Bangladeshi Fashion Industry
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)
The key objective of this paper is to find out factors affecting market
segmentation of fashion house business in Bangladesh based on customer
behaviour. For the purpose of the study, a judgment sampling of 200
customers ...