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The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
An unethical brand of marketing is a type of marketing strategy that distorts or exaggerates the truth of products offer, closely followed by using unrealistic, altered images or unverified claims to confuse and mislead ...
An insight into the influence of HRM practices on employees’ satisfaction in the manufacturing company
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
The manufacturing industry has been and continues to be the bedrock of the Malaysian economy. A business that integrates a harmonious employer-employee relationship leads to an ideal path, driving a successful and profitable ...