Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Telecommunication"
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The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)Malaysia's internet connectivity has significantly increased over the last decade, boosting competitiveness and supporting economic growth. The number of Internet Service Providers (ISPs) has been steadily expanding, and ... -
Role of Corporate Image and Brand Promotion in Switching Behavior of Bangladeshi Consumers: An Empirical Study on Telecommunication Industry
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-10)This study aims to investigate the impact of corporate image and promotion on switching behavior of mobile phone user. A structured self-administered questionnaire is used to collect the data from the respondents and a ...