Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Services"
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Ranking the Effect of Services Marketing Mix Elements on the Loyalty of Customers by Using Topsis Method (Case Study: Saderat Bank Branches in Isfahan)
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)Successful companies do not only pursue sale but they are seeking satisfactions of customers and their loyalty. This study aims to rank effect of services marketing mix elements on the customers' loyalty in the Saderat ... -
Will Services be the New Engine of Economic Growth in Bangladesh?
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-10)At present, development of a vibrant and competitive services sector is a key characteristic of modern economies in the world. In the developing world, services frequently account for two-thirds or three-quarters of ...