Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Relationship Quality"
Now showing items 1-1 of 1
-
Evaluation the Effect of Relationship Marketing on Future Interactions in a B2B Trade Fair
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)This study examines the effect of relationship‐based marketing on future interactions between customers and vendors in the trade fair of machinery and raw materials of biscuits, sweets and chocolate. Previous research ...