Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Corporate Image"
Now showing items 1-1 of 1
-
Role of Corporate Image and Brand Promotion in Switching Behavior of Bangladeshi Consumers: An Empirical Study on Telecommunication Industry
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-10)This study aims to investigate the impact of corporate image and promotion on switching behavior of mobile phone user. A structured self-administered questionnaire is used to collect the data from the respondents and a ...