Browsing International Journal of Business and Technopreneurship (IJBT) by Subject "Attitude"
Now showing items 1-2 of 2
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Assessment of entrepreneurship education on the relationship between attitude, subjective norms, perceived behavioural control and entrepreneurial intention
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2020-06)Entrepreneurial events are understood to be imperious in accelerating the economic development of nations owing to a large number of jobs it creates. Thus, both developed and developing countries understand the importance ... -
Consumers’ religio-spiritual insights in Ramadhan advertisements
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)Consumers get irritated and distracted while watching the Ramadan TV commercials due to the non-availability of the consumers’ religio-spiritual insights and this irritation can sometimes create a negative brand image. ...