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    • The effect of affective components on impulse buying 

      Ooi, Ennie; Rabeatul Husna, Abdull Rahman; Choi, Sang Long; Halimah, M. Yusof (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2019-10)
      This paper investigates the effect of affective components (positive and negative affects) on impulse buying behavior among Malaysian youths. A total of 106 questionnaires were distributed to youths in a shopping mall in ...