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    • The Effect of Advertisement and Brand Image on Consumer Buying Behaviour in Nigeria 

      Mohammed Sani, Abdullahi; Munirah Fatima, Kabir (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-06)
      This study examines the effect of advertisement and brand image on consumer buying behaviour in Nigeria. The study focused on Ammasco International Limited and its customers in Kano State, Nigeria and the target population ...