Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Zahra Vazifeh"
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Ranking the Effect of Services Marketing Mix Elements on the Loyalty of Customers by Using Topsis Method (Case Study: Saderat Bank Branches in Isfahan)
Kord, Bagher; Zahra Vazifeh; Habibollah Salarzehi; Ehsan Namdar Joyami; Nahid Amrollahi Biuki (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2018-02)Successful companies do not only pursue sale but they are seeking satisfactions of customers and their loyalty. This study aims to rank effect of services marketing mix elements on the customers' loyalty in the Saderat ...