Browsing International Journal of Business and Technopreneurship (IJBT) by Author "W.S. Yusoff"
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The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students
J.L. Goo; U.N. Saraih; H.J. Jaafar; M.Y. Bibi Noraini; W.S. Yusoff; M.S. Ramish (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)An unethical brand of marketing is a type of marketing strategy that distorts or exaggerates the truth of products offer, closely followed by using unrealistic, altered images or unverified claims to confuse and mislead ...