Browsing International Journal of Business and Technopreneurship (IJBT) by Author "Safiek, Mokhlis"
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Determinants of customers’ behavioural intentation in the childcare service industry: A review of literature
Nik Syuhailah, Nik Hussin; Safiek, Mokhlis; Hayatul Safrah, Salleh; Zuraimi, Abdul Aziz (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2019-10)The study of behavioural intention lies in the link of retaining and attracting future prospect and ensuring sustainability in competitive market. Parental intention to enrol their children in a childcare centre involves ...