Browsing International Journal of Business and Technopreneurship (IJBT) by Title
Now showing items 61-80 of 145
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Impact of Meme advertising on brand equity
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a ... -
Impact of organizational culture on employees’ performance: A study in multinational corporations in Sarawak
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2020-06)In this study, the relationship between both organizational culture and employees’ performance has been researched in several multinational corporations in Sarawak, Malaysia. Sarawak is one of the regions in Malaysia with ... -
The impact of rail transport infrastructure on residential property rental values in Kubwa, Abuja, Nigeria
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-06)On a global scale, numerous research studies have been embarked upon to show the level of relationship between transport facilities and residential rental values. This study dwelt on the various aspects of rail infrastructure ... -
Impact of range bar and Ergodic process on early price trend detection using evidence from USD/CNY currency
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)This paper uses range bar and Ergodic Theory to study early price trends for USD/CNY currency in China from 2015 to 2019. The main results indicated that early price trend detection can be achieved within two standard ... -
The impact of technological and social factors on students’ engagement in online learning: Evidence based on self-determination theory
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-02)This study addresses and investigates university students’ engagement and perspectives on utilising online learning in Bangladesh. The goal of this study is to pinpoint the variables that affect students' engagement ... -
Implementation and impact of intellectual property rights in perspective of Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-02)Intellectual Property (IP) eludes the formation of mind which relies on upon one's Intellectual Property. Intellectual Property Right (IPR) is a right that is owned by a man or by an organization to have select rights ... -
Inevitability of Environmental CSR in Dire Environmental Difficulties and its Ways-Out: Bangladesh Perspective
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2019-02)For being a populated country with inadequate resources, the present environmental state of Bangladesh is alarming due to on-going exhaustion of the natural environment and its consequences on society. In Bangladesh, ... -
The Influence of Forensic Accounting Competence and Independent Audit Committee on Anti-Fraud in Firm Performance
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)Anti-fraud is a special field in identifying, diagnosing and treating fraud, and entails the gathering, management, investigation, and utilisation of business data. This research investigated the effect of both the forensic ... -
The influence of job stress towards turnover intention among generation Y employees in Perak Information Technology (IT) industry
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-06)Researchers have been studying turnover intention for nearly a century. Recently, most generation Y workforce in Malaysia's Information Technology (IT) industry reportedly developed a norm of switching jobs constantly ... -
The influence of product packaging on students’ purchasing intention
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)In today’s competitive market, a product’s packaging plays a crucial part in attracting customers to purchase a certain product. There was an increase in the amount of competition between different packaged products. ... -
The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)Malaysia's internet connectivity has significantly increased over the last decade, boosting competitiveness and supporting economic growth. The number of Internet Service Providers (ISPs) has been steadily expanding, and ... -
Influence of stakeholders on sustainability of social enterprises: a critical review study
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)This study proposed a novel conceptual framework that links stakeholders and the sustainability of social enterprises. This conceptual study also examined the existing literature to present a new framework for sustainable ... -
The influence of taxation and economic growth on consumers’ burden in Malaysia
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2023-06)The tax reformation and economic development in Malaysia have sparked the motivation of this study to understand the influence of such reform on consumers’ burden. An investigation into these relationships is important ... -
The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)An unethical brand of marketing is a type of marketing strategy that distorts or exaggerates the truth of products offer, closely followed by using unrealistic, altered images or unverified claims to confuse and mislead ... -
The Influences of Work-Life Balance, Personality and Emotional Intelligence on Women Leadership Behaviour among the Malaysian Engineers
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)Nowadays, there are now more women on the management team. In the past, only men could participate in certain roles, board meetings, and decision making. However, the number of women in leadership positions remains low, ... -
Influencing factors of international business environment in Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2017-02)The opposition strategy is an assortment of law utilized to deflect prohibitive business hones. A study directed by the World Bank found that Bangladesh does not have a perfect business environment in most key ranges of ... -
Innovation Practices and Business Performance among Micro-Sized Enterprises
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2019-02)Scholars in entrepreneurship studies have found the vital role of innovation practices towards the performance of businesses. Innovation is often associated with an increase in the performance of a business. However, the ... -
An insight into the influence of HRM practices on employees’ satisfaction in the manufacturing company
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)The manufacturing industry has been and continues to be the bedrock of the Malaysian economy. A business that integrates a harmonious employer-employee relationship leads to an ideal path, driving a successful and profitable ... -
Internal audit strategy: A key determinant for auditing efficiency and effectiveness in tax administration
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2020-02)A strategy is a tactical plan to achieve a goal under a condition of a predetermined process. It also denotes a system of developing, formulating and finding a process that could ensure a lasting solution when successfully ... -
Investigating employers’ and graduates’ perceptions about graduate employability skills in Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-02)This study investigates perceptions of employers and graduates to identify employability skills expected by employers and graduates in Bangladesh. The study conducted a questionnaire survey with employers of several ...