Browsing School of Business Innovation and Technopreneurship (Theses) by Author "Muhammad Shahar, Jusoh, Assoc. Prof. Dr."
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The effect of integration practices of total quality management and supply chain management on operational performance: The roles of technological capabilities and lean manufacturing practices
Hana', Mohammad Hasan Arrfou'The main objectives of this study are to examine the integration of total quality management and supply chain management practices as a new approach, and to examine the mediating role of lean manufacturing practices and ... -
The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective
Syahida, Abd AzizDespite the common perception and various researches in the area of brand management-brand loyalty, findings on the relationship between these variables are rather conflicting. Links between brand management’s elements ...