Browsing School of Business Innovation and Technopreneurship (Theses) by Title
Now showing items 1-4 of 4
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Consumer perception towards corporate social responsibility on brand equity
(Universiti Malaysia Perlis (UniMAP)School of Business Innovation and Technopreneurship, 2015)While the Malaysian government continues to encourage companies to adopt CSR practices, consumers’ preference and demands for products and services deemed ethical is expected to encourage firms to adopt the CSR agenda. ... -
Effect of marketing mix strategy on physician satisfaction in the Yemeni pharmaceutical industry : perceived value as a mediator
(Universiti Malaysia Perlis (UniMAP)School of Business Innovation and Technopreneurship, 2014)This research explores the relationship between marketing mix strategy (MMS) and the perceived value of physician satisfaction in the Yemeni pharmaceutical industry. The research framework was developed on the basis of ... -
Kesan intervensi terapi kelompok tingkah laku kognitif terhadap estim kendiri dan lokus kawalan dalam kalangan penagih dadah
(Universiti Sains Malaysia (USM), 2013-01)Kajian ini bertujuan untuk mengkaji kesan intervensi terapi kelompok Tingkah Laku Kognitif Standard [CBT(S)] dengan terapi kelompok Tingkah Laku Kognitif Brief [CBT(B)] terhadap skor min estim kendiri (EK) dan lokus kawalan ... -
The mediating effect of purchase intention toward the relationship of attitude, subjective norm, perceived usefulness, trust and online shopping behavior
(Universiti Malaysia Perlis (UniMAP)School of Business Innovation and Technopreneurship, 2015)This study was conducted to examine the consumer behavior specifically online shopping behavior of university students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis. A total of ...