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dc.contributor.authorG. Castillo, Fermin, Jr., Dr.
dc.date.accessioned2011-05-11T02:08:50Z
dc.date.available2011-05-11T02:08:50Z
dc.date.issued2010-11-12
dc.identifier.urihttp://dspace.unimap.edu.my/123456789/11764
dc.descriptionThe 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.en_US
dc.description.abstractBusiness nowadays is geared towards globalization and competitive advantage. Their role in the society started to shift from traditional to multicultural. Corporate social responsibility reminds us our role in the society today. As a concept, it underlines the relationship of economic, social and environmental spheres of sustainability. Addressing the corporate social responsibility in a Filipino way will highlight our own unique and distinct culture in handling this scenario. The Filipino approach in dealing social responsibility makes it as an eye opener to the world on how we do it. In a challenging world, innovation and change makes the corporate social responsibility to improve its consciousness and awareness. Their proactive approach in nation building makes it to be part of their corporate values and practices. A uniquely Filipino way in handling social responsibility makes it to be part of their commitment. A truly one of its kind in theworld that Filipino can deliver.en_US
dc.language.isoenen_US
dc.publisherUniversiti Malaysia Perlis (UniMAP)en_US
dc.relation.ispartofseriesProceedings of the International Conference on the Roles of the Humanities and Social Sciences in Engineering (ICoHSE 2010)en_US
dc.subjectInternational Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010)en_US
dc.subjectCorporate social responsibilityen_US
dc.subjectOrganizational cultureen_US
dc.subjectCorporate valuesen_US
dc.subjectOrganizational commitmenten_US
dc.subjectBusiness ethicsen_US
dc.titleCorporate social responsibility: A culture of responsible businessen_US
dc.typeWorking Paperen_US
dc.publisher.departmentCentre for Communication Skills and Entrepreneurshipen_US
dc.contributor.urlfermin@skylineuniversity.comen_US
dc.contributor.urlfgcastillojr@yahoo.comen_US


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