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    Corporate social responsibility: A culture of responsible business

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    Date
    2010-11-12
    Author
    G. Castillo, Fermin, Jr., Dr.
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    Abstract
    Business nowadays is geared towards globalization and competitive advantage. Their role in the society started to shift from traditional to multicultural. Corporate social responsibility reminds us our role in the society today. As a concept, it underlines the relationship of economic, social and environmental spheres of sustainability. Addressing the corporate social responsibility in a Filipino way will highlight our own unique and distinct culture in handling this scenario. The Filipino approach in dealing social responsibility makes it as an eye opener to the world on how we do it. In a challenging world, innovation and change makes the corporate social responsibility to improve its consciousness and awareness. Their proactive approach in nation building makes it to be part of their corporate values and practices. A uniquely Filipino way in handling social responsibility makes it to be part of their commitment. A truly one of its kind in theworld that Filipino can deliver.
    URI
    http://dspace.unimap.edu.my/123456789/11764
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