Browsing Centre for Communication Technology and Human Development (Articles) by Author "rosna@uum.edu.my"
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Resistance in the 'say no to smoking' campaign
Hanum, Hassan, Dr.; Norhafezah, Yusof, Assoc. Prof. Dr.; Rosna, Awang Hashim, Prof. Dr. (Universiti Kebangsaan Malaysia (UKM)School of Media and Communication Studies, Faculty of Social Sciences and Humanities, 2014)The study aims to identify the relationship between the characteristics of innovation and resistance towards the 'Say No to Smoking' campaign. By using cluster sampling, a total of 396 respondents were selected from eight ...