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Social media advertising and online buying intentions: a multidimensional investigation with shopping enjoyment as mediator
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-06)
In the current era, traditional marketing streams are just a small segment of the varied approaches used to market products. The increasing focus on social media shaped state-of-the-art advertising and shifted the way ...
Investigation on fibre diameter, wettability and tensile behaviour of electrospun polyacrylonitrile nanofibres
(Universiti Malaysia Perlis (UniMAP), 2021-08)
Surface functionalization using superhydrophobic electrospun nanofibre material is
thought to be feasible and effective to overcome the issue. However, further understanding
on characteristic and mechanical behaviour of ...
Influence of sintering temperature on density, hardness, shrinkage and microstructure of Alumina-Zirconia cutting tool
(Universiti Malaysia Perlis (UniMAP), 2021-08)
The confederation of Alumina (Al2O3) and Zirconia (ZrO2) has emerged as a promising
ceramic framework for advanced machine tool applications. The mechanical properties
of the Al2O3-ZrO2 cutting tool are critically dependent ...
Geometrical characterization and effect of temperature on graphene nanoparticles conductive ink
(Universiti Malaysia Perlis (UniMAP), 2021-08)
Graphene nanoparticles (GNP) conductive ink has become the main filler material in the
formulation of conductive ink. Because of that, various efforts have been performed to
obtain the influencing parameters that can ...
Phosphate adsorption from synthetic aqueous solutions by waste mussel shell: kinetics and isotherms studies
(Universiti Malaysia Perlis (UniMAP), 2021-08)
The amount of phosphorus released to the wastewater from industry is alarming. One of the phosphorus effects to the environment is eutrophication that will cause algal blooms. Algal blooms will cover the water surface and ...
Prediction of basic and circular vibration isolator in high frequencies using Malaysian natural rubber for highway C2L machine
(Universiti Malaysia Perlis (UniMAP), 2021-08)
This paper represents the basic and circular vibration isolator in High Frequencies using Malaysian natural rubber. Rubber material is chosen because it has very high damping to ensure the sufficient dissipation of vibration ...
Performance of thermal electric cooling (TEC) air condition for a small office space
(Universiti Malaysia Perlis (UniMAP), 2021-08)
An experimental investigation on the TEC (thermoelectric cooler) air-conditioner with evaporative cooler that acts as condensing unit in a small office space was performed. Various engineering performance criteria of the ...
The influence of unethical marketing practices on consumers’ buying behaviours among Malaysian tertiary students
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
An unethical brand of marketing is a type of marketing strategy that distorts or exaggerates the truth of products offer, closely followed by using unrealistic, altered images or unverified claims to confuse and mislead ...
Mediating effect of Financial Reporting Act 2015 on financial reporting quality in Bangladesh
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
Using a structured questionnaire survey with the chartered accountants in Bangladesh, this study evaluates the mediating effect of the Financial Reporting Act (FRA) 2015 on financial reporting quality (FRQ). We proposed a ...
Online consumer’s behavior on product review and the likelihood of them being fraud victims
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2021-10)
This study is driven by the rising numbers of Malaysian online consumers being fraud victims. This phenomenon is speculated to grow if there is no action taken in minimizing it. The purpose of this study is to examine the ...