Browsing Journal Articles by Subject "Packaging Size and Shape"

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    • The influence of product packaging on students’ purchasing intention 

      Wong, Yong Hong; Faziha, Abd. Malek; Tengku Mohd. Khairal, Abdullah; Syahputra, Syahputra; Suriani, Sukri (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-10)
      In today’s competitive market, a product’s packaging plays a crucial part in attracting customers to purchase a certain product. There was an increase in the amount of competition between different packaged products. ...