Corporate social responsibility (CSR) for global market access: a Malaysian case study on small and medium enterprises (SMEs)

Abstract

The Corporate Social Responsibility (CSR) is a powerful tool or channel for ensuring greater market access and enables a better engagement in the global market. The study examines how Corporate Social Responsibility (CSR) is contributing to mass access of Small and Medium Enterprises (SMEs) in the global market. The study used cross section primary data from the level of executives of the corporations. Towards the achievement of its objectives this study uses descriptive statistical tools. The findings of the study revealed that practicing of CSR is playing pivotal role to pick up the brand image and reputation of the Malaysian SMEs to the customers in the global arena.