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dc.contributor.authorTareq Bin Hossain
dc.contributor.authorChamhuri, Siwar
dc.contributor.authorMohd Fauzi, Mohd Jani
dc.contributor.authorAbul Bashar, Bhuiyan
dc.date.accessioned2014-03-21T07:07:19Z
dc.date.available2014-03-21T07:07:19Z
dc.date.issued2013-01
dc.identifier.citationResearch Journal of Applied Sciences, Engineering and Technology, vol.5(1), 2013, pages 60-65en_US
dc.identifier.issn2040-7459
dc.identifier.issn2040-7467 (online)
dc.identifier.urihttp://dspace.unimap.edu.my:80/dspace/handle/123456789/32966
dc.descriptionLink to publisher's homepage at http://maxwellsci.comen_US
dc.description.abstractThe Corporate Social Responsibility (CSR) is a powerful tool or channel for ensuring greater market access and enables a better engagement in the global market. The study examines how Corporate Social Responsibility (CSR) is contributing to mass access of Small and Medium Enterprises (SMEs) in the global market. The study used cross section primary data from the level of executives of the corporations. Towards the achievement of its objectives this study uses descriptive statistical tools. The findings of the study revealed that practicing of CSR is playing pivotal role to pick up the brand image and reputation of the Malaysian SMEs to the customers in the global arena.en_US
dc.language.isoenen_US
dc.publisherMAXWELL Science Publicationen_US
dc.subjectCorporate social responsibility (CSR)en_US
dc.subjectSmall and medium enterprises (SMEs) and Malaysiaen_US
dc.subjectBenefits of CSRen_US
dc.titleCorporate social responsibility (CSR) for global market access: a Malaysian case study on small and medium enterprises (SMEs)en_US
dc.typeArticleen_US
dc.identifier.urlhttp://maxwellsci.com/print/rjaset/v5-60-65.pdf
Appears in Collections:School of Business Innovation and Technopreneurship (Articles)

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