Browsing Books by Subject "Economy"
Now showing items 1-3 of 3
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The Malaysian Look East Policy: A Public Policy Perspective
(Penerbit UniMAP, 2011)The Malaysian Look East Policy: A Public Policy Perspective is a useful guide to the economic, politic and social matters of Malaysia. The uniquely challenging rubrics of society in Malaysia require a delicate but dynamic ... -
Selected Case Studies in Small and Medium Enterprise: A Strategic Management Perspective
(Penerbit UniMAP, 2015)This book of compiled strategic management case studies attempts that area directly. The focus is on SMEs and the “variety of circumstances-Sun Tzu”. Each case, however small or big in their category into a manufacturing ... -
The Strategic Importance of Creating Breakthrough Performance Cases in Malaysia
(Penerbit UniMAP, 2013)This casebook is a compilation of cases of Malaysian companies that were based on intensive research conducted in a wide range of areas from marketing strategies to human resource management in manufacturing and service ...