Browsing Movement, Health and Exercise (MoHE) by Subject "Service Quality"
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Application of the Psychological Continuum Model to Understand Customers’ Involvement and Satisfaction in a Fitness Center
(Kementerian Pendidikan Tinggi (KPT), Malaysia, 2017)This research examined how customers’ perceptions of service quality influence the degree of their involvement and psychological connection to a sport activity at a fitness center by applying the Psychological Continuum ...