| dc.contributor.author | Shiizuka, Hisao | |
| dc.contributor.author | Hashizume, Ayako | |
| dc.date.accessioned | 2012-08-15T01:45:12Z | |
| dc.date.available | 2012-08-15T01:45:12Z | |
| dc.date.issued | 2012-02-27 | |
| dc.identifier.uri | http://dspace.unimap.edu.my/123456789/20708 | |
| dc.description | International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. | en_US |
| dc.description.abstract | The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Malaysia Perlis (UniMAP) | en_US |
| dc.relation.ispartofseries | Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012) | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Kansei information | en_US |
| dc.subject | Systems thinking | en_US |
| dc.subject | Small world network | en_US |
| dc.subject | Complex system | en_US |
| dc.title | A systems thinking approach in Kansei marketing and its behaviours as complex system | en_US |
| dc.type | Working Paper | en_US |
| dc.publisher.department | School of Mechatronic Engineering | en_US |
| dc.contributor.url | shiizuka@cc.kogakuin.ac.jp | en_US |
| dc.contributor.url | hashi-aya@kansei.tsukuba.ac.jp | en_US |
