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A study of viewers’ attitude towards TV advertising in Thailand
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
The aim of this study is to examine the relationships Belief Dimensions and attitude of viewers
towards TV advertising. Earlier research was mainly explored in the west with some finding
were positive and some being ...
Critical success factors for small businesses: A case of Thailand
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
This study attempted to identify factors that are affecting business success of small and
medium enterprises (SMEs) in Thailand. The intention of this study is to provide the
understanding on how people should start their ...