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    A conceptual paper on factors influencing financial institutions on lending technologies to technology-based SMEs in the northern region of Malaysia 

    Wan Sallha, Yusoff; Chuthamas, Chittithaworn; Noor Asliza, Abdul Rahim (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    The unavailability of external financing and lack of access to formal finance are topics of significant research interest to academicians and important issues to policy makers around the globe. However compared to large ...
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    A study of viewers’ attitude towards TV advertising in Thailand 

    Chuthamas, Chittithaworn; Md. Aminul, Islam; Orachot, Thooksoon (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    The aim of this study is to examine the relationships Belief Dimensions and attitude of viewers towards TV advertising. Earlier research was mainly explored in the west with some finding were positive and some being ...
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    Critical success factors for small businesses: A case of Thailand 

    Chuthamas, Chittithaworn; Md. Aminul, Islam; Thiyada, Keawchana (Universiti Malaysia Perlis (UniMAP), 2010-11-12)
    This study attempted to identify factors that are affecting business success of small and medium enterprises (SMEs) in Thailand. The intention of this study is to provide the understanding on how people should start their ...

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    Author
    Chuthamas, Chittithaworn (3)
    Md. Aminul, Islam (2)Noor Asliza, Abdul Rahim (1)Orachot, Thooksoon (1)Thiyada, Keawchana (1)... View MoreSubject
    International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) (3)
    Thailand (2)Advertising (1)Attitude (1)Belief dimensions (1)... View MoreDate Issued2010 (3)

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