Search
Now showing items 1-2 of 2
A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
Managing customer lifetime value in the geographical marketplace is one of the strategic
needs and requirement for successfully of sustaining the business performance especially for
large scale of business, includes ...
Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace
(Universiti Malaysia Perlis (UniMAP), 2010-11-12)
Geographical information technology is one of the top most techniques for handling
and managing the world wide business issues including customer lifetime value on the
geographical based environment. In fact, visualizing ...