Browsing Conference Papers by Subject "Systems thinking"

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    • A systems thinking approach in Kansei marketing and its behaviours as complex system 

      Shiizuka, Hisao; Hashizume, Ayako (Universiti Malaysia Perlis (UniMAP)School of Mechatronic Engineering, 2012-02-27)
      The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the ...