Browsing Conference Papers by Author "fgcastillojr@yahoo.com"

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    • Consumer buying behavior: The Filipino style 

      Castillo, Fermin G., Assoc. Prof. Dr. Jr.; Hernandez, Carmelita G., Assoc. Prof. Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)
      The study of consumers helps firms and organizations enhance their marketing strategies and gain competitive advantages by understanding issues related to their buying behavior. This paper provides an overview of the ...

    • Corporate social responsibility: A culture of responsible business 

      Castillo, Fermin G., Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)
      Business nowadays is geared towards globalization and competitive advantage. Their role in the society started to shift from traditional to multicultural. Corporate social responsibility reminds us our role in the society ...

    • Corporate social responsibility: A culture of responsible business 

      G. Castillo, Fermin, Jr., Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)
      Business nowadays is geared towards globalization and competitive advantage. Their role in the society started to shift from traditional to multicultural. Corporate social responsibility reminds us our role in the society ...