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    • Consumer buying behavior: The Filipino style 

      Castillo, Fermin G., Assoc. Prof. Dr. Jr.; Hernandez, Carmelita G., Assoc. Prof. Dr. (Universiti Malaysia Perlis (UniMAP)Centre for Communication Skills and Entrepreneurship, 2010-11-12)
      The study of consumers helps firms and organizations enhance their marketing strategies and gain competitive advantages by understanding issues related to their buying behavior. This paper provides an overview of the ...