Strategies and issues in sustainable business management
Abstract
A sustainable business is any organization that participates in environmentally-friendly
or green activities to ensure that all processes, products, and manufacturing activities
adequately address current environmental concerns while maintaining a profit. In other
words, it is a business that “meets the needs of the present world without compromising
the ability of the future generations to meet their own needs.” It is the process of
assessing how to design products that will take advantage of the current environmental
situation and how well a company’s products perform with renewable resources. This
paper deals with strategies to promote sustainable business. It outlines the various issues
relating to promotion of sustainable business such as economic issues, technological
issues, environmental issues, socio-cultural issues and political issues. This paper
concluded with sustainable solution to promote business on the basis of ISO certification
scheme.
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