Consumer buying behavior: The Filipino style

Abstract

The study of consumers helps firms and organizations enhance their marketing strategies and gain competitive advantages by understanding issues related to their buying behavior. This paper provides an overview of the consumer buying behavior in a Filipino style as a new perspective of marketing in cultural consumerism. The study of consumer behavior helps businesses and organizations to improve their current marketing strategies by applying new and unique selling proposition. Filipino style in terms of buying decisions presents a mixture of different cultures that surrounds their rich heritage. A unique culture which will showcase their buying attitudes towards existing strategies in today’s knowledge-globalized economy.