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A study on brand loyalty for cosmetic products among female customers in Belagavi City
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-02)
This paper delivers a fruitful knowledge on the domain of brand loyalty for cosmetic products among female customers in Belagavi City, India. In detail, this paper aims to examine several factors that affecting the purchase ...
Factors affecting gender equality among societies in Karachi, Pakistan: a mediation and moderation analyses
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
The goal of this study is to build to investigate the elements that influence gender equality in Karachi Societies. Karachi is one of Pakistan's largest cities, a developing country in South East Asia. When it comes to ...
Impact of Meme advertising on brand equity
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
This study has inspected the design of the meme advertising on brand equity among
the population of Pakistan and dug into how meme advertising can influence the
brand among the target population and if they create a ...
The Influences of Work-Life Balance, Personality and Emotional Intelligence on Women Leadership Behaviour among the Malaysian Engineers
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
Nowadays, there are now more women on the management team. In the past, only men could participate in certain roles, board meetings, and decision making. However, the number of women in leadership positions remains low, ...
Servant leadership philosophy and practice: development of training activities to implement servant leadership in organisations
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
Research on servant leadership in the past few years has covered several theoretical and practical aspects. The growing literature on servant leadership supports its positive impact on individuals and organisations. However, ...
Consumers’ religio-spiritual insights in Ramadhan advertisements
(School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
Consumers get irritated and distracted while watching the Ramadan TV
commercials due to the non-availability of the consumers’ religio-spiritual insights
and this irritation can sometimes create a negative brand image. ...