Browsing Journal Articles by Subject "Customer loyalty"

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    • Shopping guarantee and customer e-loyalty: a case study of the Shopee guarantee 

      Iffah Masita; Anessa Raihana, Kamsul; Aina Najihah, Aidil; Suhaila, Abdul Hanan (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      In order to maintain their advantage in the market, the vast majority of businesses now sell their products digitally. Customers' shopping habits have been affected, which has had a ripple effect on the retail landscape ...