Now showing items 1-2 of 2

    • Impact of Meme advertising on brand equity 

      Muhammad Sufyan, Ramish; Ummi Naiemah, Saraih; Julinawati, Suanda; Junaid, Ansari (School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP), 2022-06)
      This study has inspected the design of the meme advertising on brand equity among the population of Pakistan and dug into how meme advertising can influence the brand among the target population and if they create a ...
    • A review of the perceived barriers within the Health Belief Model on Pap smear screening as a cervical cancer prevention measure 

      Julinawati, Suanda; Cawley, Desmond; Domegan, Christine, Dr.; Brenner, Maria, Dr.; Rowan, Neil J (Asian Economic and Social Society, 2013-06)
      Aim: This study reviews the impact of perceived barriers on Pap cervical smear screening within the Health Belief Model (HBM) as an important prevention programme. Background: This research proposes to study perceived ...